STELARA is the therapy that starts strong and stays the course. But in a crowded, satisfied marketplace, we needed to engage physicians differently. So we launched, quite literally, a game-changing booth activity: within the unique plexiglas enclosure, physicians were challenged to answer branded trivia questions by flying a real drone onto 1 of 3 landing pads corresponding to the correct response.

 

Crohn’s and Drones was unveiled at the 2018 Digestive Disease Week in Washington, DC, one of the most heavily trafficked gastroenterology conventions in the world. By disarming them with a unique, immersive, and competitive experience, we
got physicians to take a closer look at STELARA.